A Systematic Review on Understanding the Digital Rural Entrepreneurship

Full Article - PDF

Published: 2021-11-29

Page: 319-328

Kurshiah Ahmad

School of Distance Education, Universiti Sains Malaysia, Malaysia.

Fatimah Hassan

School of Distance Education, Universiti Sains Malaysia, Malaysia.

Siti Masayu Rosliah Abdul Rashid *

School of Distance Education, Universiti Sains Malaysia, Malaysia.

*Author to whom correspondence should be addressed.


Digital technology and entrepreneurship are growing concepts in multidisciplinary research that provides entrepreneurial opportunities using digital technologies. The challenge in existing studies is limited to understanding the impact of technologies on rural entrepreneurs. In fact, there is a lack of understanding of the concepts of digital rural entrepreneurship regarding the definition and elements. Therefore, this paper aims to understand digital rural entrepreneurship concepts and add value to the current studies in an academic context. This paper employed qualitative-based secondary data resources from 2015 until 2021. Four scientific databases are chosen as a reliable database and the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method was used as the main method for conducting this systematic review. The results of 10 core papers allow for the definition and identification of elements for digital rural entrepreneurship as well as the challenges for rural entrepreneurs in adopting digital technologies. The systematization of the present literature is highly important and essential for future research that aims to understand the interrelations between the digital transformation of entrepreneurial structures within rural entrepreneurship concepts.

Keywords: Digital, entrepreneurship, PRISMA, rural, transformation

How to Cite

Ahmad, K., Hassan, F., & Rashid, S. M. R. A. (2021). A Systematic Review on Understanding the Digital Rural Entrepreneurship. Asian Journal of Sociological Research, 4(1), 319–328. Retrieved from https://globalpresshub.com/index.php/AJSR/article/view/1356


Download data is not yet available.


Sergiu Rusu. Entrepreneurship and entrepreneur: A review of literature concepts. African Journal of Business Management. 2012;6(10). DOI:https://doi.org/10.5897/AJBM11.2785

Hassan F, Dahalan N, Hilmi MF, Jaafar M. Understanding the concept of community-based entrepreneurship: A systematic review approach. Journal of Contemporary Issues in Business and Government. 2021;27(02). DOI:https://doi.org/10.47750/cibg.2021.27.02.292

Purusottama A, Trilaksono T, Soehadi A. W. Community-based entrepreneurship: a community development model to boost entrepreneurial commitment in rural micro enterprises. Mix: Jurnal Ilmiah Manajemen. 2018;8(2):429. DOI:https://doi.org/10.22441/mix.2018.v8i2.015

Deller S, Kures M, Conroy T. Rural entrepreneurship and migration. Journal of Rural Studies. 2019;66:30–42. DOI:https://doi.org/10.1016/j.jrurstud.2019.01.026

Moyo P, Tengeh R. Digital design and technology and market outreach in rural Zimbabwe. EUREKA: Social and Humanities. 2021;3:3–14. DOI:https://doi.org/10.21303/2504-5571.2021.001758

Korsgaard S, Müller S, Tanvig HW. Rural entrepreneurship or entrepreneurship in the rural – between place and space. International Journal of Entrepreneurial Behavior & Research. 2015;21(1):5–26. DOI:https://doi.org/10.1108/IJEBR-11-2013-0205

Jaafar M, Md Noor S, Mohamad D, Jalali A, Hashim JB. Motivational factors impacting rural community participation in community-based tourism enterprise in Lenggong Valley, Malaysia. Asia Pacific Journal of Tourism Research. 2020;25(7): 799–812. DOI:https://doi.org/10.1080/10941665.2020.1769696

Abbasi M, Jafari H, Alizadeh K. Assessing the factors affecting the development of rural entrepreneurship: A case study of villages in Torbat-e Heydarieh, Kadkan district. Propósitos y Representaciones. 2021;9(SPE1). DOI:https://doi.org/10.20511/pyr2021.v9nSPE1.874

Soleymani A, Yaghoubi Farani A, Karimi S, Azadi H, Nadiri H, Scheffran J. Identifying sustainable rural entrepreneurship indicators in the Iranian context. Journal of Cleaner Production. 2021;290:125186. https://doi.org/10.1016/j.jclepro.2020.125186

Vinay Prasad B, Naveena L. A study on problems and challenges of rural entrepreneurs in India. Shanlax International Journal of Management. 2021;8(S1-Feb):13–20. DOI:https://doi.org/10.34293/management.v8iS1-Feb.3753

Olsson AK, Bernhard I. Keeping up the pace of digitalization in small businesses–Women entrepreneurs’ knowledge and use of social media. International Journal of Entrepreneurial Behavior & Research, 2020;27(2):378–396. DOI:https://doi.org/10.1108/IJEBR-10-2019-0615

Rodrigues M, Franco M. Digital entrepreneurship in local government: Case study in Municipality of Fundão, Portugal. Sustainable Cities and Society. 2021;73:103115. DOI:https://doi.org/10.1016/j.scs.2021.103115

Melissa E, Hamidati A, Saraswati MS, Flor A. The internet and indonesian women entrepreneurs: Examining the impact of social media on women empowerment. In A. Chib, J. May, & R. Barrantes (Eds.), Impact of Information Society Research in the Global South. Springer Singapore. 2015;203–222. DOI:https://doi.org/10.1007/978-981-287-381-1_11

Nambisan S. Digital entrepreneurship: toward a digital technology perspective of entrepreneurship. Entrepreneurship Theory and Practice. 2017;41(6):1029–1055. DOI:https://doi.org/10.1111/etap.12254

Chatterjee S, Dutta Gupta S, Upadhyay, P. Technology adoption and entrepreneurial orientation for rural women: Evidence from India. Technological Forecasting and Social Change. 2020;160:120236. DOI:https://doi.org/10.1016/j.techfore.2020.120236

Marhaini Mohd Noor, Noreha Hashim, Rahaya Md. Jamin. Implications of ICT for Development on Enhancing Rural Entrepreneur Program (REP) at Telecentres in Malaysia. International Journal of Business and Society. 2020; 21(2):629–642. DOI:https://doi.org/10.33736/ijbs.3275.2020

Satalkina L, Steiner G. Digital entrepreneurship and its role in innovation systems: A systematic literature review as a basis for future research avenues for sustainable transitions. Sustainability. 2020;12(7):2764. https://doi.org/10.3390/su12072764

Hutton B, Catalá-López F, Moher D. The PRISMA statement extension for systematic reviews incorporating network meta-analysis: PRISMA-NMA. Medicina Clínica (English Edition). 2016;147(6): 262–266. DOI:https://doi.org/10.1016/j.medcle.2016.10.003

Moher D, Shamseer L, Clarke M, Ghersi D, Liberati A, Petticrew M, Shekelle P, Stewart LA. Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement. Systematic Reviews. 2015;4(1):1. DOI:https://doi.org/10.1186/2046-4053-4-1

Bramer WM, Rethlefsen ML, Kleijnen J, Franco OH. Optimal database combinations for literature searches in systematic reviews: A prospective exploratory study. Systematic Reviews. 2017;6(1):245. DOI:https://doi.org/10.1186/s13643-017-0644-y

Jawad M, Naz M, Maroof Z. Era of digital revolution: Digital entrepreneurship and digital transformation in emerging economies. Business Strategy & Development. 2020;bsd2.145. DOI:https://doi.org/10.1002/bsd2.145

Dey BL, Babu MM, Rahman M, Dora M, Mishra N. Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh. Technological Forecasting and Social Change. 2019; 145:413–425. DOI:https://doi.org/10.1016/j.techfore.2018.05.011

Asongu SA, Nwachukwu JC. Openness, ICT and entrepreneurship in sub-Saharan Africa. Information Technology & People. 2018;31(1):278–303. DOI:https://doi.org/10.1108/ITP-02-2017-0033

Omar F.I, A. Rahim S. Taylor’s University, Malaysia, Ahmad Dimyati, H, & Universiti Kebangsaan Malaysia. Analisis Pola Penyertaan Digital ICT dan Transformasi Keusahawanan (Analysis of Digital Inclusion Pattern and Entreprenuership Transformation). Jurnal Komunikasi: Malaysian Journal of Communication. 2019;35(2):314–330. DOI:https://doi.org/10.17576/JKMJC-2019-3502-19

Spicer Z, Goodman N, Olmstead N. The frontier of digital opportunity: Smart city implementation in small, rural and remote communities in Canada. Urban Studies. 2021;58(3):535–558. DOI:https://doi.org/10.1177/0042098019863666

Geissinger A, Laurell C, Sandström C, Eriksson K, Nykvist R. Digital entrepreneurship and field conditions for institutional change– Investigating the enabling role of cities. Technological Forecasting and Social Change. 2019;146: 877–886. DOI:https://doi.org/10.1016/j.techfore.2018.06.019

Madichie NO, Bolat E, Taura N. Digital transformation in West Africa: A two country, two-sector analysis. Journal of Enterprising Communities: People and Places in the Global Economy, 2021; 15(2):246–257. DOI:https://doi.org/10.1108/JEC-06-2020-0114