Main Article Content
The paper helps to analyze the attitude of youth towards the E- transaction platforms. Today’s youngsters mainly use the mobile wallet platforms for various transactions. The objective of the present study is to analyze the main factors which affect the usage of mobile wallet and also helps to know the main factors which hinders the usage of M-Wallet. For this purpose, the data was collected from 250 young users in Trivandrum city. The study is based on the primary data. Anova, chi-square and weighted average is used for better results. The main findings were: age group has a significance on the usage of mobile wallet, monthly income has no impact on the usage of mobile wallet, also the top three hindering factors which affect the usage of mobile wallet are; lack of awareness, internet connectivity issues and the confusion regarding which mobile wallet platform to be used. The recommendations were given on the basis of the findings arrived from the data interpretation. The study recommends to take necessary steps to help users escape fraudulent activities.
Dr Sumathy, Anisha T. Customer perception towards mobile wallet among youth. International Journal of Scientific and Engineering Research. 2019;10(3): 148-154.
Shukla TN. Mobile wallet: present and the future. 2016;5(3). ISSN 2278-5973
Manikandan S, Mary Jayakodi J. An empirical study on consumer adoption of mobile wallet. International Journal of Research. 2017;5(5):107-115.
Ramesh Sardar. Preference towards Mobile Wallet among Urban Population. Journal of Management. 2016;3(2):01-11.
Poonam Painuly, Shalurathi. Mobile wallet: An upcoming mode of business transactions. International Journal in Management and Social Science. 2016;4(4):356- 363.
Singh, Nidhi, Srivastava, Shalini, Sinha, Neena. Consumer preference and satisfaction of m- wallet: a study on North Indian consumers. The International Journal of Bank Marketing. volume 35(6):944-965.
Amoroso, Donaldo L, Magnier-Watanable, Remy. Building a research model for mobile wallet consumer adoption: the case of mobile Sucia in Japan. Journal of Theoretical and Applied Electronic Commerce Research. 2012;7(1):94-110.
Madan, Khushbu, Yadav, Rajan. Behavioral intention to adopt mobile wallet: a developing country perspective. Journal of Indian Business Research. 2016;8(3):227-244.
Patel, Vipin. Use of mobile wallet services by the youth: a study based in Ahmedabad. ASBM Journal of Management. 2016;9(2):50-61.
Chawla, Deepak, Joshi, Himanshu. The moderating role of gender and age in the adoption of mobile wallet. The Journal of Futures studies, strategic Thinking and Policy. 2020;22(4):483-504.
Shin, Seungjae, Lee, Won-jun, Odom, Dustin Odom. A comparative study of smartphone user’s perception and preferences. Journal of Applied Business Research. 2014;30(5).
Eappen, Neetha J. Mobile wallet adoption in India: Impact of trust and information sharing. South Asian Journal of Management. 2016;26(1):32-49.
Singh, Shamsher, Rana, Ravish. Study of consumer perception of digital payment mode. Journal of Internet Banking and Commerce. 2017;22(3):1-14.
Thomas, Asha E. Driving financial inclusion in India: A study on mobile wallet services offered by banks in Kerala. Splint International journal of Professionals. 2016;3(7):7-11.
Lonrae, Alakananda, Yadav, Anukriti, Sindhu, Samiksha. E- wallets: Diffusion and Adoption in Indian Economy. Indian Journal of Commerce and Management Studies. 2018;9(2):9-16.
Riquelme, Hernan E, Rios E. The moderating effect of gender in the adoption of mobile banking. The International Journal of Banking Marketing. 2010;28(5):328-34.