Prospects and Problems for E-commerce in Pakistan

Main Article Content

Asif Javed

Abstract

E-commerce facilitates firm and individual to conduct business over an electronic network and it is decreasing the geographical hurdles of trade. E-commerce played key role in the development of many countries by changing old methods of doing business with more sophisticated and accessible methods. The current study examines the significance of E-commerce industry for Pakistan and the prospects of growth and opportunities in the sector. Furthermore, the study also takes into account the challenges faced by e-commerce sector. The study used the descriptive analysis for the purpose and analysis is presented based on the secondary data. E-commerce industry in Pakistan observed significant growth in the last few years. The government has also taken measures through e-commerce policy and Digital Pakistan Policy which provided new opportunities for the growth of the sector. However, e-commerce is facing challenges including payment gateways, lack of Information and Communications Technology (ICT) infrastructure, multiple taxes on ICT products and lack of e-payment regulations. Despite the challenges, the sector can possesses growth prospects as it can help in revenue generation, jobs provision and promoting digital trade. It is required that government should accelerate the digital payment gateways. A digital chamber of commerce, better human capital and intellectual property protection are other measures which can be helpful in promoting e-commerce in Pakistan.

Keywords:
E-commerce, digital trade, COVID-19.

Article Details

How to Cite
Javed, A. (2020). Prospects and Problems for E-commerce in Pakistan. Asian Journal of Economics, Finance and Management, 2(4), 131-139. Retrieved from https://globalpresshub.com/index.php/AJEFM/article/view/900
Section
Original Research Article

References

Rajasekar S, Agarwal T. A study on impact of E-Commerce on India’s Commerce. International Journal of Development Research. 2016;6(03):7253-7256.

Schware R. E-development: from excitement to effectiveness, The World Bank Group; 2005.

Makame W, Kang HJ, Park S. Factors influencing electronic adoption in developing countries: The case of Tanzania. South African Journal of Business Management. 2014;45(2):83.

Kshetri, Nir. Barriers to E-Commerce and competitive business models in developing countries: a case-study. Electronic Commerce Research and Applications. 2007;6(4):443–52.

KCCI. E-commerce: A plausible solution to Pakistan’s economic woes. Karachi Chamber of Commerce & Industry; 2019.

Research and Markets. Pakistan B2C E- Commerce Market; 2015. (Retrieved February 5, 2015) Available:http://www.researchandmarkets.com/research/8qskpk/pa kistan_b2c

Moomal A, Masrom M. ICT Development and its impact on e-business and HRM strategies in the organizations of Pakistan. Journal of Advanced Management Science. 2015;3(4):344-349.

Javed A. The scope of information and communication technology enabled services in Promoting Pakistan Economy. Asian Journal of Economics, Finance and Management. 2020;2(4).

Khosla M, Kumar H. Growth of e-commerce in India: An analytical review of literature, IOSR. Journal of Business and Management (IOSR-JBM). 2017;19(6) Ver. I:91-95.

Karandaaz. Cracking e-commerce 2.0. Planet N & Karandaaz Pakistan; 2017.

Olarreaga M, Sidley Austin LLP. Enabling traders to enter and grow on the global stage: The Story of an Online Marketplace. Washington, DC: eBay; 2012.

Borga Maria, Jennifer, Koncz-Bruner. Trends in digitally-enabled trade in services. Washington, DC: U.S. Department of Commerce, Bureau of Economic Analysis; 2011.

Lendle A, Marcelo O, Simon S, Pierre-Louis V. There goes gravity: eBay and the death of distance. Economic Journal. 2016;126(591):406–41.

KCCI. E-commerce: A plausible solution to Pakistan’s economic woes. Karachi Chamber of Commerce & Industry; 2019.

Rabbie N. IHC asked federal government to bring paypal and amazon services in Pakistan, Techjuice; 2020. Available:https://www.techjuice.pk/ihc-asked-federal-government-to-bring-paypal-and-amazon-services-in-pakistan/

Ahmed R. E-commerce in Pakistan: challenges & opportunities. WHICEB 2019 Proceedings. 2019;75.

Miao M, Krishna J. Mobile payments in Japan, South Korea and China: Cross-Border Convergence or Divergence of Business Models? Telecommunications Policy. 2016;40(2–3):182–96.

Kshetri N. Barriers to E-commerce and competitive business models in developing countries: A Case-Study. Electronic Commerce Research and Applications. 2007;6(4):443–52.

Javed A. South Asia’s services trade: barriers and prospects for integration. International Journal of Management, Accounting and Economics. 2019;6(10).

Saez S, Rizwan N, Marel E. Digital Pakistan: A business and trade assessment. World Bank, Washington, DC. © World Bank; 2020. Available:https://openknowledge.worldbank.org/handle/10986/33880 License: CC BY 3.0 IGO

Rajasekar S, Agarwal T. A study on impact of e-commerce on India’s commerce. International Journal of Development Research. 2016;6(03):7253-7256.

Javed A. Impact of COVID-19 on Pakistan’s services sector. Jurnal Inovasi Ekonom. 2020;5(03).

Hassan T. COVID-19: Spending on eating out falls 70pc, grocery shopping increases 58pc, Profit Pakistan Today, May 16, viewed 17 July 2020. Available:https://profit.pakistantoday.com.pk/2020/05/16/covid-19-spending-on-eating-out-falls-70pc-grocery-shopping-increases-58pc/

Javed A. Economic impact of coronavirus and revival measures: Way forward for Pakistan. Policy Review, Sustainable Development Policy Institute (SDPI); 2020.

KCCI. E-commerce: A plausible solution to Pakistan’s economic woes. Karachi Chamber of Commerce & Industry; 2019.

GoP. E-commerce policy of Pakistan. Commerce Division, Government of Pakistan; 2019. Available:http://www.commerce.gov.pk/wp-content/uploads/2019/11/e-Commerce_Policy_of_Pakistan_Web.pdf

Wei He. Alibaba creates 30 million jobs. China Daily; 2017.
Available:http://www.chinadaily.com.cn/business/2017-01/04/content_27853067 .html.

GoP. Digital Pakistan policy. Ministry of IT & Telecom, Government of Pakistan; 2020. Available;https://moitt.gov.pk/SiteImage/Misc/files/DIGITAL%20PAKISTAN%20POLICY.pdf

Saleem S, Khan M, Ahmed M, Ali S, Shah N, Surti N. Online grocery shopping and consumer perception: a case of karachi market in Pakistan. Journal of Internet and e-Business Studies; 2018. Article ID 931248. DOI: 10.5171/2018. 931248

Goldfarb A, Catherine T. Digital economics. NBER Working Paper No. 23684, National Bureau of Economic Research, Cambridge, MA; 2017.

Small and Medium Enterprises Development Authority (SMEDA). Available:https://smeda.org/index.php?option=com_content&view=article&id=7:state-of-smes-inpakistan

APEC. Facilitating digital trade for inclusive growth key issues in promoting digital trade in APEC. Asia Pacific Economic Cooperation, Policy Support Unit. 2017;12.

KCCI. E-commerce: A plausible solution to Pakistan’s economic woes. Karachi Chamber of Commerce & Industry; 2019.