Analysis of Experience Process for Customers of Themed Restaurants in Taiwan

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Published: 2023-03-23

Page: 104-118


Ming-Chen Chen *

MingDao University, Taiwan.

*Author to whom correspondence should be addressed.


Abstract

This study focuses on the process of consumers' experience of themed restaurants and examines the experience of customers in themed restaurants. The primary source of information was searching for user-generated content about the experience process. First, the text is analysed using content analysis. Afterwards, this study underwent binary logistic regression analysis. This study found that different themed restaurants have different experience process models.

Keywords: Themed restaurant, consumer experience, experience process


How to Cite

Chen, M.-C. (2023). Analysis of Experience Process for Customers of Themed Restaurants in Taiwan. Asian Journal of Economics, Finance and Management, 5(1), 104–118. Retrieved from https://globalpresshub.com/index.php/AJEFM/article/view/1785

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