Impact of Company’s Perceived Reputation and Size on the Trust in the Online Shopping and E-Commerce Success of Companies

Main Article Content

Farhang Salehi
https://orcid.org/0000-0002-1855-1172
Bentolhoda Abdollahbeigi
Seyedyaser Sajjady

Abstract

Nowadays Online marketing is an important part of E-commerce and includes many different ways of the company's presentation. However, many factors can affect trust in customers such as organization size and reputation. Therefore, this paper adds to the extant literature by studying the impact of a company’s size and age on the customers' trust in the online shopping system in Canada and its impact on the e-commerce success of companies. SPSS will be applied to a selected sample of companies in Canada. There are three objectives in this research: to find out What is the impact of the Company’s Perceived Reputation on the trust of the customer in using online shopping systems in Canada, show the impact of the Company’s Perceived Size on the trust of the customer in using online shopping systems in Canada, and how does the trust of the customer in using online shopping affect the E-commerce success of the company. As the existing literature did not pay much attention to the e-commerce success of companies as well as the role of the company’s size and reputation on the customers' trust making, consequently, this study intends to evaluate the links between the variables in the context of Canadian companies. This research target is to measure the public knowledge and provide guidelines for both consumers and e-marketers to improve their services and help to reduce the setback to online shopping in Canada. Also, this research can be a guide and source to other countries with similar conditions.

Keywords:
E-commerce, organization reputation, organization size, trust management.

Article Details

How to Cite
Salehi, F., Abdollahbeigi, B., & Sajjady, S. (2021). Impact of Company’s Perceived Reputation and Size on the Trust in the Online Shopping and E-Commerce Success of Companies. Asian Basic and Applied Research Journal, 3(1), 1-5. Retrieved from https://globalpresshub.com/index.php/ABAARJ/article/view/976
Section
Original Research Article

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