Cross Culture Management Challenges: A Critical Review

Main Article Content

Muneeb Ahmad
Abdul Rehman
Amna Ali


The global economy changes the business dynamics and now a day’s firms operating across the border are facing fierce competition and challenge. To cope with this effectively and efficiently, HRM must have diverse knowledge about the factors at home and across the border. By giving cross-cultural education throughout the organisations, HR can help organisations to fight internationally to achieve their aims and objects. HR management is quite important for the success of the firms, and they must earn the cross-cultural skills and abilities to handle organisations operating at a global level. The article suggests that some aspects that HR must follow to deal with cross-cultural businesses.

Cross-culture, human resource management, HRM practices.

Article Details

How to Cite
Ahmad, M., Rehman, A., & Ali, A. (2019). Cross Culture Management Challenges: A Critical Review. Asian Basic and Applied Research Journal, 1(1), 32-38. Retrieved from
Review Article