The Relationship between Tourism Experience and Tourism Imagery of Homestay Tourists in Taiwan

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Published: 2023-01-12

Page: 29-40

Ming-Chia Chen *

Executive Master of Business Administration (EMBA) in MingDao University, Taiwan.

*Author to whom correspondence should be addressed.


This study used the questionnaire survey method for data collection, and a total of 549 valid questionnaires were recovered. This study used the questionnaire survey method for data collection, and a total of 549 valid questionnaires were recovered. The study divided the tourism experience into "contact experience" and "integration experience", and the tourism imagery into "product and quality imagery" and "service" imagery". The contact experience had a significant influence on the product service and quality imagery and service imagery. The integration experience had a significant effect on imagery.

Keywords: Homestay, tourism experience, tourism imagery, tourism, Taiwan

How to Cite

Chen, M.-C. (2023). The Relationship between Tourism Experience and Tourism Imagery of Homestay Tourists in Taiwan. Asian Basic and Applied Research Journal, 5(1), 29–40. Retrieved from


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