The Relationship between Tourism Experience and Tourism Imagery of Homestay Tourists in Taiwan

Full Article - PDF

Published: 2023-01-12

Page: 29-40


Ming-Chia Chen *

Executive Master of Business Administration (EMBA) in MingDao University, Taiwan.

*Author to whom correspondence should be addressed.


Abstract

This study used the questionnaire survey method for data collection, and a total of 549 valid questionnaires were recovered. This study used the questionnaire survey method for data collection, and a total of 549 valid questionnaires were recovered. The study divided the tourism experience into "contact experience" and "integration experience", and the tourism imagery into "product and quality imagery" and "service" imagery". The contact experience had a significant influence on the product service and quality imagery and service imagery. The integration experience had a significant effect on imagery.

Keywords: Homestay, tourism experience, tourism imagery, tourism, Taiwan


How to Cite

Chen, M.-C. (2023). The Relationship between Tourism Experience and Tourism Imagery of Homestay Tourists in Taiwan. Asian Basic and Applied Research Journal, 5(1), 29–40. Retrieved from https://globalpresshub.com/index.php/ABAARJ/article/view/1754

Downloads

Download data is not yet available.

References

Goelder CR, Ritchie JRB. Tourism: principles, Practices, Philosophies, 9/e. Wiley; 2005.

Dey B, Mathew J, Chee-Hua C. Influence of destination attractiveness factors and travel motivations on rural homestay choice: the moderating role of need for uniqueness. IJCTHR. 2020;14(4):639-66. DOI: 10.1108/IJCTHR-08-2019-0138.

Dawson CP, Brown TL. Homestay: a matter of choice. Cornell Hotel Restaur Admin Q. 1988;29(1):17-21. DOI: 10.1177/001088048802900110.

Yuan J, Tsai T, Chang P. Toward an entrepreneurship typology of bed and breakfasts. J Hosp Tourism Res. 2018;42(8):1315-36. DOI: 10.1177/1096348017736570.

Novitaningtyas I, Verawati DM, Achsa A. Examining a model of tourist loyalty in homestay tourism village balconies Borobudur area in the new normal period. J Manajemen Pemasaran Jasa. 2021; 14(2):179-96. DOI: 10.25105/jmpj.v14i2.9083.

Acharya S. Homestay tourism in Nepal. Voice Teach. 2022;7(1):133-44. DOI: 10.3126/vot.v7i01.51036.

Zhao Y, Chau KY, Shen H, Duan X, Huang S. The influence of tourists’ perceived value and demographic characteristics on the homestay industry: A study based on social stratification theory. J Hosp Tourism Manag. 2020;45:479-85. DOI: 10.1016/j.jhtm.2020.10.012.

Crompton JL. An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. J Travel Res. 1979;17(4):18-23. DOI: 10.1177/004728757901700404.

Fakeye PC, Crompton JL. Image differences between prospective, first-time, and repeat visitors to the lower Rio Grande valley. J Travel Res. 1991;30(2):10-6. DOI: 10.1177/004728759103000202.

Simarmata HMP, Saragih RS. The influence of tourism imagery on tourist visits in Lake Toba tourism object Nort Sumatera. In: Proceedings of the 5th NA international conference on industrial engineering and operations management Detroit, MI, USA. 2020;3848-55.

Leisen B. Image segmentation: the case of a tourism destination. J Serv Mark. 2001;15(1):49-66.

Chen J, Huang Y, Wu EQ, Ip R, Wang K. How does rural tourism experience affect green consumption in terms of memorable rural-based tourism experiences, connectedness to nature and environmental awareness? J Hosp Tourism Manag. 2023;54(March):166-77. DOI: 10.1016/j.jhtm.2022.12.006.

Kim H, So KKF. Two decades of customer experience research in hospitality and tourism: A bibliometric analysis and thematic content analysis. Int J Hosp Manag. 2022;100:103082. DOI: 10.1016/j.ijhm.2021.103082.

Gallarza MG, Arteaga F, Del Chiappa G, Gil-Saura I. Value dimensions in consumers’ experience: combining the intra- and inter-variable approaches in the hospitality sector. Int J Hosp Manag. 2015;47:140-50. DOI: 10.1016/j.ijhm.2015.03.007.

Wei C, Zhao W, Zhang C, Huang K. Psychological factors affecting memorable tourism experiences. Asia Pac J Tourism Res. 2019;24(7):619-32. DOI: 10.1080/10941665.2019.1611611.

Zhao Y, Agyeiwaah E. Understanding tourists’ transformative experience: A systematic literature review. J Hosp Tourism Manag. 2023;54(March):188-99. DOI: 10.1016/j.jhtm.2022.12.013.

Pine II, BJ, Gilmore JH. Welcome to experience economy. Harv Bus Rev; 1998.

Uriely N. The tourist experience. Ann Tourism Res. 2005;32(1):199-216. DOI: 10.1016/j.annals.2004.07.008.

Larsen S, Mossberg L. Editorial: The diversity of tourist experiences. Scand J Hosp Tourism. 2007 [editorial];7(1):1-6. DOI: 10.1080/15022250701225990.

Seyfi S, Hall CM, Rasoolimanesh SM. Exploring memorable cultural tourism experiences. J Herit Tourism. 2020; 15(3):341-57. DOI: 10.1080/1743873X.2019.1639717.

Stone MJ, Migacz S, Sthapit E. Connections between culinary tourism experiences and memory. J Hosp Tourism Res. 2022;46(4):797-807.

DOI: 10.1177/1096348021994171.

Cajiao D, Leung YF, Larson LR, Tejedo P, Benayas J. Tourists’ motivations, learning, and trip satisfaction facilitate pro-environmental outcomes of the Antarctic tourist experience. J Outdoor Recreat Tourism. 2022;37:100454.

DOI: 10.1016/j.jort.2021.100454.

O’Dell T. Tourist experiences and academic junctures. Scand J Hosp Tourism. 2007;7(1):34-45.

DOI: 10.1080/15022250701224001.

Sheldon PJ. Designing tourism experiences for inner transformation. Ann Tourism Res. 2020;83:102935.

DOI: 10.1016/j.annals.2020.102935.

Bigné E, Fuentes-Medina ML, Morini-Marrero S. Memorable tourist experiences versus ordinary tourist experiences analysed through user-generated content. J Hosp Tourism Manag. 2020;45 (December):309-18.

DOI: 10.1016/j.jhtm.2020.08.019.

Hosany S, Sthapit E, Björk P. Memorable tourism experience: a review and research agenda. Psychol Mark. 2022;39(8):1467-86.

DOI: 10.1002/mar.21665.

Cowan K, Spielmann N, Horn C, Griffart E. Perception is realit How digital retail environments influence brand perceptions through presence. J Bussiness Res. 2021;123:86-96.

DOI: 10.1016/j.jbusres.2020.09.058.

Silva SC, Rocha TV, De Cicco R, Galhanone RF, Manzini Ferreira Mattos LT. Need for touch and haptic imagery: an investigation in online fashion shopping. J Retailing Con Serv. 2021;59:102378.

DOI: 10.1016/j.jretconser.2020.102378.

Cambra-Fierro J, Fuentes-Blasco M, Gao LX, Melero-Polo I, Trifu A. The influence of communication in destination imagery during COVID-19. J Retailing Con Serv. 2022;64:102817.

DOI: 10.1016/j.jretconser.2021.102817.

Chang CH. Chang's dictionary of psychology. Tung Hwa Book Co; 1989.

Gartner WC. Temporal influence on image change. Ann Tourism Res. 1986;13(4):635-44.

DOI: 10.1016/0160-7383(86)90006-X.

Milman A, Pizam A. The role of awareness and familiarity with a destination. The central Florida case. J Travel Res. 1995;33(3):21-7.

DOI: 10.1177/004728759503300304.

Hsu LQ, Liao PY. A study on the influence of tourism imagery on tourists’ satisfaction and behavioral intention: A case study of Hualien Ocean Park. J Far East Stud. 2011;23(3):565-90.

Rasoolimanesh SM, Seyfi S, Rastegar R, Hall CM. Destination image during the COVID-19 pandemic and future travel behavior: the moderating role of past experience. J Destination Mark Manag. 2021;21:100620.

DOI: 10.1016/j.jdmm.2021.100620.

Echtner CM, Ritchie JRB. The meaning and measurement of destination image. J Tourism Stud. 1991;2(2):2-12.

Gunn CA. Vacationscape: designing tourism regions. Austin, TX: University of Texas; 1972.

Liang ARD, Nie YY, Chen DJ, Chen PJ. Case studies on co-branding and farm tourism: best match between farm image and experience activities. J Hosp Tourism Manag. 2020;42:107-18.

DOI: 10.1016/j.jhtm.2019.11.009.

Sheng CW, Chen MC. Tourist experience expectations: questionnaire development and text narrative analysis. Int. J Cult Tourism Hosp Res. 2013;7(1):93-104.

DOI: 10.1108/17506181311301390.

Chen MF, Chiu RY. A study of tourists’ leisure experience and tourism imagery. Rural Tourism Res. 2009;3(2):33-52.

Lin H, Zhang M, Gursoy D, Fu X. Impact of tourist-to-tourist interaction on tourism experience: The mediating role of cohesion and intimacy. Ann Tourism Res. 2019; 76:153-67.

DOI: 10.1016/j.annals.2019.03.009.

Pine BJ, Gilmore JH. Welcome to the experience economy. Harv Bus Rev. 1998;76(4):97-105. PMID 10181589.

Back M, Joseph R, McCormick A, Picorelli H. Homestay’s as a resource for preservice teachers studying abroad. Teach Teach Educ. 2022;119:103849.

DOI: 10.1016/j.tate.2022.103849.

Fei L, He Z. Supporting the development of homestay tourism in the Yangtze River Delta: A study based on tourists’ perceived value. J Resour Ecol. 2020;11(6):624- 32.

DOI: 10.5814/j.issn.1674-764x.2020.06.010.

Zhang X, Tang J. A study of emotional solidarity in the homestay industry between hosts and tourists in the post-pandemic era. Sustainability. 2021;13(13):7458.

DOI: 10.3390/su13137458.

Schmitt BH. Experiential marketing. J Mark. 1999;15(1-3):53-67.

DOI: 10.1362/026725799784870496.