Impact Online Marketing Strategies on Improving the Status of Businesses in the COVID-19 Situation in Iran


Published: 2021-09-15

Page: 255-264

Ismael Rezaeinejad *

Department of Marketing, Peoples' Friendship University of Russia (RUDN University), Miklukho-Maklaya Street, 6, 117198 Moscow, Russian Federation.

*Author to whom correspondence should be addressed.


The increasing development of information technology and communication has produced a broad impact on business processes. The Internet has made it possible to reach international markets as the most effective means of electronic marketing with global coverage. However, in Iran, many companies were unaware of the necessity of using various marketing and online marketing methods and their effects on companies’ situations until critical situations such as this pandemic. This article reviews the definitions and principles of marketing and online sales, e-commerce, their pros and cons to push companies and institutions to use this kind of marketing and business. This study author indicates that this type of marketing and trade as a strategic and competitive advantage has contributed significantly to sales growth and increased internal and external market share to Iranian companies in the competitive age. With the increasing world competition and the prevalence of the Coronavirus, access to global markets has become more complicated, and the need for new global tools and methods can be a great help in this regard. In conclusion, the wise use of e-commerce technology can help Iranian companies improve trade efficiency, make more active participation in the global trade arena and help strengthen the country “s position on regional and global markets.

Keywords: Marketing, online marketing, e-commerce, e-business, management, Iran, COVID-19

How to Cite

Rezaeinejad, I. (2021). Impact Online Marketing Strategies on Improving the Status of Businesses in the COVID-19 Situation in Iran. Asian Basic and Applied Research Journal, 3(1), 255–264. Retrieved from


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